Adrian Lowery, Senior PR Manager, Evelyn Partners

In today's Money Talks, Headlinemoney Awards 2023 winner Adrian Lowery comments on the City's current standing in world finance, predicts how next year's General Election will impact financial coverage, and discusses his unfulfilled University Challenge ambitions.
Adrian Lowery, Senior PR Manager, Evelyn Partners

The main areas of the financial services market that I cover are:

Wealth management, financial planning (especially retirement and estate), investment management and tax advisory.

Who has been the biggest influence on your career to date?

In PR: Jason Hollands.

What’s the best campaign/piece of publicity you have worked on?

The next one if it comes off - we are working on something very exciting that we’re hoping to launch next year as we look forwards to the next General Election…

What’s the one finance-related headline you would most like to see?

'Tax thresholds to rise with inflation'.

What topics do you think will dominate the headlines over the next few months?

I think inflation will recede and so there’ll be lots of rate cut speculation. The public finances will be constantly in focus ahead of a General Election, especially the state pension triple lock. As will the rising stealth tax burden on households.

What was the last article you read that really shocked you?

Very little in finance ‘shocks’ me, having been a financial journalist for many years, but I find the UK stock market’s enervation and the the City of London falling away from the top tier of global finance pretty depressing.

If you weren’t in your current role, what would you be?

I'd be at a think-tank, in public affairs or at a policy group.

Sum yourself up in three words:

Never knowingly undersold.

Congratulations on your success at the 2023 Headlinemoney Awards! How did you feel when you were announced as the winner?

Hugely appreciative. It was a strong shortlist and I’d only been in the job just over a year when we put the entry in. If anything I was even more delighted that Evelyn Partners won Press Team OTY.

If you were up for an award for any hobbies/activities outside of work, what would you be likely to win, and why? 

I reckon I’d do OK on the grown-up version of University Challenge at Christmas, but I’d need three well-known people who went to my old college and then I can be the one on the end nobody knows. Rishi Sunak, Emily Mortimer and Richard Eyre have yet to get back to me…

Finally, if you had to eat one meal for the rest of your life, what would it be?

Grilled turbot with beurre blanc, french fries and wilted greens.

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