The main areas that I cover: 

I am the spokesperson for Bestinvest by Evelyn Partners, helping to promote the brand through personal finance commentary, product press releases, webinars, media events and press events. 

I provide commentary for print and broadcast media on a variety of money topics. Examples include what the latest inflation data, interest rate decision or house price movements mean for your personal finances to the importance of saving and investing in a tax-efficient manner, clearing debt, topping up your state pension, end of tax year checklists, financial gifting, family finances and much more. 

What was your reaction to making the shortlist?  

Delighted. This is my second nomination (my first was last year) and I’ve recently celebrated two years in the job. It’s always nice to think someone recognises the hard work that goes on behind the scenes. 

From your work so far, if you had to pick the campaign you are most proud of, what would it be, and why?

It’s hard to pick one as the Personal Savings Allowance, voluntary National Insurance contributions and ISA season have been big topics for me this year. Taking advantage of the window to plug any missed years in your National Insurance record, however, probably stands out as there is a personal element to it.  

People have until April 2025 to plug gaps all the way back until the 2006 to 2007 tax year, which is crucial if you want to ensure you receive the full state pension. As someone with several missing years following a stint working overseas, I understand the importance of buying missed years, but I also understand the frustration of grappling with delays in the system to fill those gaps. 

What made you become a financial PR? 

After a long career as a journalist with 15 years focused purely on personal finance and business, moving into PR seemed like a natural next step. Journalism is brilliant but it’s also relentless and I was curious to see how things worked on the other side. The change has been refreshing and I’ve enjoyed adapting to a different way of working. 

As a relatively new ‘rising star’ financial PR?, what were the challenges you faced in 2023? 

The biggest challenge has been trying to meet as many journalists face to face as possible. When you work in PR, building relationships is key, so meeting people in person is a big part of the job. Journalists are increasingly busy and leaving the newsroom for an hour can be hard when you have multiple stories to file every day. Thankfully, many personal finance editors still see the value of their team meeting financial PRs; it’s during those meetings that relationships get formed and great ideas come together. 

Finally, if you were up for an award for any hobbies/activities outside of work, what would you be likely to win, and why?

I play team sports such as touch rugby outside work - a great way to switch off - but I’m not particularly good, so, I’d probably get the award for ‘most enthusiastic player’ on the pitch or ‘sketchiest knowledge of the rules’.

View the full Headlinemoney Awards shortlist.