Camilla Esmund, Senior Manager, ii

Mar 06, 2025

Headlinemoney, interactive investor & Camilla Esmund

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Camilla Esmund, Senior Manager at interactive investor, comments on potentially damaging common assumptions made about female investors.

ii Index data shows the difference between men and women in investment performance, including portfolio analysis revealing no significant differences that prove a cautious approach from female investors, and a high-risk strategy from male investors.

Camilla looks at how to accelerate action and close the persistent gender investment gap – whereby 6.8 million women invest compared to 9.9 million men – challenging common, damaging assumptions as to how women invest.

There’s a plethora of well-researched and documented reasons for this investment gap but it’s not because of capability or even, necessarily, approach, when it comes to investing.

Historically, prevailing myths cast female retail investors as reluctant investors, who – if they do invest – invest cautiously, or perhaps need more handholding. Our analysis paints quite a different picture when it comes to how women invest their money. Of course, this data is just a snapshot – but as the UK’s second largest platform for private investors, it certainly gives us a rich data set to explore.

These generalisations are not only inaccurate, but they’re also ultimately unhelpful. If we want to encourage more women to not only save, but to invest, this is something we need to be conscious of.

Full press release: False tropes are holding female investors back