Christopher Johnson, Data Journalist, Morningstar UK
What are the main beats that you cover?
I am very passionate about making Emerging Market equities an area of focus of mine at Morningstar. But I am excited to try my hand at lots of different things. The business is very varied so there is always something new to learn.
What have been the highlights of your time working in financial journalism? Have there been any pieces of work you’re particularly proud of?
A highlight of my career is when I won Headlinemoney’s Rising Star B2B Journalist award. I am also very proud of the Emerging Markets roundtable I conducted during my time at Citywire.
How can PRs help you with your work?
PRs can help me by continuing to send pitches in and by helping to facilitate the many interviews in particular video interviews I will be doing at Morningstar UK.
When are the best/worst times for PRs/press offices to contact you?
I may not be as receptive on a Friday afternoon. But from Monday to Friday morning, I am willing and open to anyone who wants to reach out.
What is the one piece of advice you’d give to someone starting out in financial journalism?
It is a steep learning curve. But have confidence in yourself and in your abilities. We all start out at the beginning not knowing anything. Be as open as possible to trying new things, this is an industry that is continually growing so make the most of all opportunities that come your way.
What is the financial interview you’d most like to arrange?
I would love to speak to Mellody Hobson who is the co-CEO of Ariel Investments. She is a black woman who is a trail blazer in the industry. Another cool thing about her is that she is married to George Lucas, the creator of Star Wars, which are some of my favourite films.
What is the piece of financial services research you’d most like to read?
I am fascinated by the EM and Frontier Market space. I would love to read about untapped markets in Africa and where people see growth potential.
When you’re telling a story, what’s the most important thing to remember?
Make sure you do not bury the lead of the story. But ultimately to write or tell the story in a way that anyone can understand. Be clear, do not over complicate things. Big words do not make you smart. Being able to explain complicated subject matter in a way that reaches the most people is what will set you apart.
What was the last article you read that really shocked you?
I read a very sad story about a young girl in Mississippi who was sexually assaulted at around 12 years old. She gave birth to a child, and because of strict abortion laws in Mississippi, a lack of reproductive health care for underserved communities, she was forced to carry her child to full term. The article was harrowing and brought into focus the real-life impact that extreme policies are having on people’s lives. No matter where you stand on the issue, pragmatic policy, policies led by compassion and of service to others are lacking in the world we live in. This young girl is now living with this trauma and unfortunately lost a childhood that so many of us take for granted.
Predict the main stories that will dominate the rest of 2024:
- Will Trump win the presidency again?
- Will Trump be the first convicted felon to run for president?
- Will Labour win the UK election?
Sum up your time as a financial journalist in three words:
- Challenging
- Eye opening
- Rewarding
If you were up for an award for any hobbies/activities outside of work, what would you be likely to win, and why?
I would win the person most likely to get whooped at Kung Fu (got a long way to go to become like Bruce Lee).
Finally, if you had to eat one meal for the rest of your life, what would it be?
Steak, truffle fries and broccoli!
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