"Coverage is much more helpful these days but we still see articles repeating commonly held views about credit reporting that are simply wrong"

"Coverage is much more helpful these days but we still see articles repeating commonly held views about credit reporting that are simply wrong"
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As we approach our next Masterclass, our speaker from Experian, James Jones, Head of Consumer Affairs, discusses setting the record straight on persisting misconceptions about credit reporting and how journalists can distil information down into guidance the public can easily digest.

Can you give a quick overview of what your Masterclass session will cover?

Lifting the lid on the world of credit reports and scores, including tips, myth busting and Experian support

What are the challenges surrounding your topic journalists should help their readers understand? How will you be discussing this at the Masterclass?

A widely misunderstood area of personal finance, I’ll shine a light on the facts, dispel the many myths and, I hope, provide some thoughts re potential future article angles.

Any general tips for money writers covering your sector?

I think the challenge for journalists with this is distilling the topic down into guidance the public can easily digest. Of course, it also helps if the writer is well briefed – so there’s my challenge I guess!

What would you like to change about how journalists cover your area of expertise?

Coverage is much more helpful these days but we still see articles repeating commonly held views about credit reporting that are simply wrong, such as the existence of a blacklist or that being refused damages your credit score. So I hope to set the record straight where there are misconceptions, to build understanding and, hopefully, some new contacts.

Tell us about the big stories in your sector in the past few months. Could these be rolling stories? 

The emergence of short-term Buy Now Pay Pater instalment plans is clearly a biggie and I will share some insight on the latest developments. We do lots of work on ID fraud and can always share some intel from our work with lenders.

Finally, why is it important for journalists to have access to initiatives such as Headlinemoney Masterclasses?

Industry insight is vital. We always get great feedback from these sessions and I think the selling point for journalists regarding these Masterclass sessions is the ready-made carousel of industry experts keen to share their knowledge and ideas.



The Headlinemoney Masterclass will be held on Thursday 18 April 2024, where experts from four other financial services companies will give succinct overviews of their sectors for financial journalists. Find out more and book a place.

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