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Personal Finance Story of the Year

Direct Line is committed to supporting original investigative journalism through our sponsorship of the Headlinemoney Award for Personal Finance Story of the Year. Journalists in the personal finance industry work tirelessly to protect consumer rights, educating people on how to make the most of their money. This award is a showcase for the incredible content produced by the dedicated journalists across the sector.


One of Britain’s leading personal insurers, represented through our well-known brands Direct Line, Churchill, Privilege, Darwin, and through our partners. Our motoring brand Green Flag is the third largest roadside recovery provider in the UK. We protect commercial businesses through our brands, including NIG and Direct Line for Business.  Our vision is to create a world where insurance is personal, inclusive and a force for good.

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