Grace Witherden, Senior Content Writer/Producer, Which? Money

What are the main beats that you cover?
Pensions, wills and probate, credit cards, money saving tips and access to cash.
What have been the highlights of your time working in financial journalism? Have there been any pieces of work you’re particularly proud of?
Every week I curate our weekly Money Newsletter and earlier this year we introduced an Editor’s Note written by me, which sums up our content for the week. I love putting this together, along with the help of our wider team, and it means I get the time to read all the stories and investigations produced by my Which? colleagues.
Covering any budget is always a highlight for me and really reminds me of my time spent covering elections in local journalism. Though thankfully the budget occurs during the day, rather than overnight.
Other highlights include introducing a Which? Best Buy endorsement to our Best credit card guides, and an investigation into financial abuse.
How can PRs help you with your work?
I’m always really interested in money-saving hacks – the more niche, the better.
What is the one piece of advice you’d give to someone starting out in financial journalism?
Don’t write about a topic if you don’t understand it. A lot of our content is advice based and breaking down really complicated subjects for the everyday reader. So if you don’t really understand the topic, how are you going to expect the readers to know what you are going on about.
That being said, you don’t need to learn it all at once. I came into personal financial from local journalism and some topics are very complex and can take weeks to get your head around.
When I started out, I used to listen to lots of money podcasts, which I still really enjoy listening to, and these really helped me absorb money knowledge.
What is the financial interview you’d most like to arrange?
Mark Zuckerberg – I’d grill him on when he’s going to crack down on Facebook Marketplace scams.
What is the piece of financial services research you’d most like to read?
Definitely something around financial education in schools. I wish I had learnt how we pay tax, or interest is charged on credit cards. I think with more youngsters now getting their news from the likes of TikTok, maybe they’ll be more educated growing up, but with these platforms there’s the risk of misinformation.
When you’re telling a story, what’s the most important thing to remember?
How it impacts ordinary people, I love pieces with case studies.
What was the last article you read that really shocked you?
An investigation by Wales Online into vulnerable people taken to court for not paying their TV licence. Some taken to court included a domestic abuse victim relying on foodbanks.
Predict the main stories that will dominate 2024:
AI, Euro 2024, and Taylor Swift Eras tour in London... oh are these meant to be money focused?
Sum up your time as a financial journalist in three words:
Supported, helpful (for my own bank balance), fun.
If you were up for an award for any hobbies/activities outside of work, what would you be likely to win, and why?
I take pottery classes but I’m not very good, so maybe the worst mug maker.
Finally, if you had to eat one meal for the rest of your life, what would it be?
I’m avoiding the temptation to say KFC and playing it safe with a pepperoni pizza.
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