Unbiased is a financial advisory platform that empowers individuals to make confident, competent financial decisions.

For over a decade, Unbiased has held the top position in the UK for matching consumers to financial advisers, mortgage and insurance brokers and accountants, with over 10 million people matched to date.

Our dynamic search technology matches consumers with qualified finance professionals, while our knowledge hub provides tools, calculators, and resources to help them navigate life’s biggest financial decisions.

Our adviser platform, Unbiased Pro, delivers data, analytics, and engagement tools to ensure advisers achieve industry-leading conversion rates and ROI while streamlining the onboarding process for new clients.

Since its founding, Unbiased has assisted financial advisers in acquiring over £80 billion in new assets under management.

In early 2023, Unbiased expanded its presence to the US with the launch of Unbiased.com.

Brands:

• Unbiased
• Unbiased Pro

Awards

Karen Barrett, chief executive and founder of Unbiased, has been a finalist for Scale-Up Entrepreneur of the Year and Great British Businesswoman of the Year, and has been featured on the Women in FinTech Powerlist and J.P. Morgan's Top 200 Female-Powered businesses.

Other awards include:

• Nominated for Woman of the Year (Fintech) at the Women in Financial Advice Awards (2024).
• Shortlisted for Equity-backed Entrepreneur of the Year at the Great Entrepeneur Awards (2024).

Unbiased Pro was shortlisted for Most Innovative Technology of the Year at the RIA Intel Awards (2024).