Jacqui Gillies, Marketing and Proposition Director, Guardian, comments on the issues facing advisers and their clients amid the rising cost-of-living.

Guardian has published a white paper, ‘On The Front Foot’, designed to help advisers rise to the challenge of getting people the protection they need, and keeping it in the midst of a cost-of-living crisis and ongoing economic uncertainty.

The paper concludes with 10 takeaways based on Guardian’s own thinking and the insights from the featured industry experts and advisers. These takeaways are designed to help advisers‘ get on the front foot’ when dealing with protection in this economic context, to continue to educate and support clients in understanding the value of protection and the important role it plays in increasing their financial resilience

Jacqui Gillies, Marketing and Proposition Director, Guardian, said: "The current set of economic circumstances can be overwhelming for some clients. Household budgets are being squeezed and when budgets are tight, many find they have to make choices. What we don’t want to happen is that clients make choices that end up undermining their financial security. This is particularly important in our industry, as it’s difficult to come up with a sustainable solution.

"We're committed to growing the protection market by supporting advisers to have great protection conversations with every client, and that's more important than ever during a cost-of-living crisis.

Full release: Guardian publishes white paper designed to help advisers rise to the cost-of-living challenge

Contact: Rachael Walsh, Guardian Financial Services, 07538 999 895 / rachael.welsh@guardianfs.co.uk