Joanne Phillips, Managing Director of Aviva Direct Wealth, comments on the cost of going on holiday and how UK adults save for their trips.

More than half (58%) of UK adults are going on holiday this summer - the majority estimate it will cost them almost £2,000 on average per person, new research from Aviva shows.

Nearly three quarters (73%) say it is important to them to go on holiday. Almost two thirds (64%) of holidaymakers surveyed plan to travel overseas this summer, mainly for beach holidays (54%), with nearly half (48%) holidaying within the UK. To afford these holidays, UK adults admit they have had to make sacrifices, cutting back on eating out at restaurants (23%), reducing entertainment and leisure costs (18%) and not going out on evenings and weekends (17%).

Joanne Phillips, Managing Director of Aviva Direct Wealth, commented:

Getting away in the summer remains a priority expense for many people across the UK – an understandable luxury that brings joy to millions. Our research shows that despite concerns about the affordability of summer holidays, most are still determined to find a way to make it happen.

Understanding your finances and planning accordingly can help.  By making small sacrifices here and there, or using some form of credit, people are getting savvy with their summer holiday planning. With enough research and support there are ways people can reduce their expenses - for example, setting aside a budget for your holiday and sticking to it; saving in advance to avoid using unnecessary credit; managing expenses to allow for spending on holiday and always trying to top up your ‘emergency fund’ for last minute costs.

There are lots of holiday hacks out there to help keep costs to a minimum and allow you to travel knowing you can afford the great holiday experience you are looking for.

Full press release: Up and away? Holiday costs hit £2,000 per person for UK adults

✉️ Fiona Whytock, Aviva, 07800 692 299 / fiona.whytock@Aviva.com