Luis Mejia, VP of Data at PensionBee, comments on Londoners' enthusiasm when it comes to using artificial intelligence to help manage their finances, compared to the rest of the UK.

A PensionBee survey examining attitudes toward AI in pension customer support revealed that Londoners' level of trust trust in AI to provide accurate financial support advice is significantly higher than in other parts of the UK.

Furthermore, Londoners feel positive about AI being used alongside human customer support agents for pension queries, underscoring a clear regional divide in attitudes toward technology in financial services. 

The data suggests that Londoners are more comfortable with a hybrid approach - an outcome also observed in a previous PensionBee survey - where AI enhances efficiency while human agents provide personalised support, perhaps reflecting a greater openness to technological innovation in managing their pensions.

Luis Mejia, VP of Data at PensionBee, said: 

These findings not only demonstrate the huge enthusiasm that Londoners have for AI-driven financial products, but also that combining AI with human support can really appeal to customers. 

The stark contrast between London and the rest of the UK, however, emphasises the importance of considering regional differences. A one-size-fits-all approach to integrating AI into finance products is unlikely to be successful.

Instead, finance companies first need to understand, then address, the reasons behind these different attitudes to ensure the benefits of AI are felt by all their customers.

Full press release: Mind the trust gap: London leads the UK with trust in AI-powered financial support

Media Contact: Chris Foyle, PR Manager, PensionBee on chris@pensionbee.com