Nicola Blackburn, Senior Investments Reporter, Citywire New Model Adviser

What are the main beats you cover?
Investments (of interest to IFAs). I also dabble in pensions, regulation and platforms!
What was your reaction to making the shortlist?
Shock! And gratitude for the opportunity to work with, and receive guidance from, the talented journalists around me at Citywire.
What made you become a financial journalist?
Becoming a financial journalist happened completely unexpectedly – and I’m so glad it did. One of my editors, Jack, had taken my masters course in journalism, and reached out to the head of our course. He said he worked for Citywire, a financial media company, that a reporter vacancy was available, and that no background in finance was required! I applied and it went from there.
From your work so far, if you had to pick the story you are most proud of, what would it be, and why?
It would be this story published last year. The story uncovered a pretty remarkable example of advisers removing British Steel pension transfer liabilities – by selling their client book to their own children, meaning those assets stayed in the family. We also reported that the regulator had allowed the sale to occur. It felt important to highlight this serious failing, given the regulator has since cracked down on advice firms ‘phoenixing’.
Which financial interview would you most like to arrange?
A ‘Lunch with the FT’ with Sima Sami Iskandar Bahous, Executive Director of UN Women.
2022 was a turbulent year, did you face any particular difficulties as a relatively new financial journalist?
Clickbait – even in financial services reporting - was everywhere. It was difficult sometimes, but important, to look through it.
The piece of advice I'd give to someone starting out in financial journalism is:
If it feels difficult to do, then it’s probably right.
Sum up your time as a financial journalist so far in three words:
Fascinating, humbling and thrilling!
If you were up for an award for any hobbies/activities outside of work, what would you be likely to win, and why?
The ‘good effort’ award for baking. I love it – but always mess it up!
Finally, if you had to eat one meal for the rest of your life, what would it be?
If I’m trying to live as long as possible: eggs and avocado on toast. If not: an Italian feast! Homemade pasta, pizza (made in a pizza oven), and some kind of warm, molten chocolate dessert. Preferably all made at a small family-run restaurant. Truffles and parmesan must also be involved.
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