Sabuhi Gard, Investment Writer, Shares Magazine

In today's Money Talks, Sabuhi Gard emphasises the importance of providing a balanced perspective within stories, and reveals her encyclopaedic knowledge of 90s indie music.
Sabuhi Gard, Investment Writer, Shares Magazine
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What are the main beats that you cover?

Media, travel, chemicals, tobacco and ETFs.

What have been the highlights of your time working in financial journalism? Have there been any pieces of work you’re particularly proud of?

I’ve been proud of several cover stories I’ve written with my colleagues for Shares Magazine recently on investing for children, paying for university and artificial intelligence.

How can PRs help you with your work?  

They can help by sending the correct information, data and working to tight deadlines.

When are the best/worst times for PRs/press offices to contact you?

The best times to contact me is after 11am as I’m quite busy first thing in the morning scouring for news on the RNS.

What is the one piece of advice you’d give to someone starting out in financial journalism?

Have a specialty and (never give up). That’s two, sorry.

What is the financial interview you’d most like to arrange?

I would like to arrange an interview with entrepreneur SpaceX, X, Tesla Founder Elon Musk.

What is the piece of financial services research you’d most like to read?

I’d like to read honest analysis of the UK housing market. There are so many differing housing surveys out there!

When you’re telling a story, what’s the most important thing to remember?

The most important thing (for me) is to create a balanced view.

What was the last article you read that really shocked you?

The last article I read which really shocked me was in the Guardian. The headline was ‘Twelve billionaires’ climate emissions out pollute 2.1 million homes, analysis finds.

Predict the main stories that will dominate 2024:

It is difficult to predict the future but with my crystal ball in relation to the business world, the continued rise of artificial intelligence, UK inflation falling further and the return of Donald Trump as US President!

Sum up your time as a financial journalist in three words:

A rollercoaster ride.

If you were up for an award for any hobbies/activities outside of work, what would you be likely to win, and why?

I would be likely to win the award for the ‘Best 90s indie music knowledge’ Award. I have almost encyclopaedic knowledge of indie guitar music from that era that’s why.

Finally, if you had to eat one meal for the rest of your life, what would it be?

I once ate nothing but lasagne for two years as a teenager (so it wouldn’t be that meal). I’d say a traditional fish and chips with mushy peas!

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