The shortlists of financial journalists and media outlets in with a chance of glory at the Headlinemoney Awards 2025, in association with Skipton Group, have been unveiled.

Huge congratulations to everyone named. Just making it on to a Headlinemoney Awards shortlist is an achievement, and the competition has been fierce, so well done to all involved!

Winners will be revealed on Wednesday 16 July 2025 at The Brewery in London. To join us at the event, comms teams can book a table.

Journalist shortlists

Mortgage & Property Journalist of the Year (B2B), Sponsored by Skipton Building Society

Jessica Bird, The Intermediary
Hannah Duncan, Freelance
Tom Dunstan, FT Adviser
Jessica O'Connor, The Intermediary
Anna Sagar, Mortgage Solutions
Shekina Tuahene, Mortgage Solutions

Mortgage & Property Journalist of the Year (Consumer), Sponsored by Skipton Building Society

Fran Ivens, The Daily Telegraph
Callum Mason, The i Paper
Holly Mead, for work at The Times & The Sunday Times
Laura Purkess, The Sun
Marc Shoffman, Freelance
Jack Simpson, for work at The Guardian

Investment Journalist of the Year (B2B), sponsored by Schroders

Luke Clancy, Risk.net
Hannah Duncan, Freelance
Jonathan Jones, Trustnet
Eve Maddock-Jones, Investment Week
John Schaffer, Citywire
David Thorpe, FT Adviser
Joseph Wilkins, Asset Allocator, FT Adviser

Investment Journalist of the Year (Consumer), sponsored by Schroders

Dave Baxter, Investors' Chronicle
Valentina Cipriani, Investors' Chronicle
Charlotte Gifford, The Telegraph
Elliot Gulliver-Needham, City A.M.
Jonathan Guthrie, Financial Times
Holly Mead, for work at The Times & The Sunday Times

Pensions Journalist of the Year (B2B), sponsored by Standard Life

Amy Austin, FT Adviser
Laura Blows, Pensions Age
Martin George, Local Government Chronicle
Stephanie Hawthorne, Freelance 
Pamela Kokoszka, Investments and Pensions Europe

Pensions Journalist of the Year (Consumer), sponsored by Standard Life

Jessica Beard, The Daily Mail & The Mail on Sunday
Mattie Brignal, The Telegraph
Holly Mead, for work at The Times & The Sunday Times
Moira O'Neill, Freelance
Laura Purkess, The Sun
Rachel Rickard Straus, The Daily Mail & The Mail on Sunday
Ellie Smitherman, The Sun

Rising Star of the Year (B2B), Sponsored by Capital Group

Sahar Nazir, Professional Adviser
Tara O'Connor, FT Adviser
Damisola Sulaiman, Insurance Post
Linus Uhlig, Investment Week
Joseph Wilkins, Asset Allocator, FT Adviser
Hannah Williford, for work at Portfolio Adviser

Rising Star of the Year (Consumer)

Lucy Evans, The Daily Mail and The Mail on Sunday
Molly Greeves, MoneySavingExpert.com
Madeleine Ross, The Daily Telegraph
Ellie Smitherman, The Sun
Pieter Snepvangers, The Telegraph

General Insurance Journalist of the Year

Harry Curtis, Insurance Post
Scott McGee, Insurance Post
Laura Purkess, The Sun
Dean Sobers, Which? Money
Edmund Tirbutt, Insurance Post
Ayesha Venkataraman, Insurance Insider
Toby Walne, The Daily Mail & The Mail on Sunday

Savings Journalist of the Year, Sponsored by Yorkshire Building Society

Katie Elliott, Daily Express
Charlotte Gifford, The Telegraph
Matthew Jenkin, Which? Money
Madeleine Ross, The Daily Telegraph
Andy Webb, Be Clever With Your Cash
Joshua Wilson, Which?

Protection Journalist of the Year, Sponsored by Vitality

Richard Browne, Health & Protection
Tabitha Lambie, Protection Reporter
Moira O'Neill, Freelance
Owain Thomas, Health & Protection
Momodou Musa Touray, Money Marketing

Consumer Champion of the Year

Lucy Andrews, The Times and The Sunday Times
Helen Crane, This is Money
Katherine Denham, The Times and The Sunday Times
Faye Lipson, Which? Money
Katie Morley, The Telegraph
Anna Tims, The Guardian and The Observer

Freelance Journalist of the Year

Elizabeth Anderson
Donna Ferguson
Ruth Jackson-Kirby
Emily Mee
Harriet Meyer
Moira O'Neill
Marc Shoffman

Broadcast Journalist of the Year, Sponsored by Quilter

Georgie Frost, Freelance
Felicity Hannah, Money Box Live
Holly Mead, Feel Better About Money
Katie Morley, The Telegraph
Jon Robinson, City A.M.
Peter Ruddick, BBC News

Fintech Journalist of the Year, Sponsored by Zopa Bank

Victoria Bell, Citywire New Model Adviser
Amelia Isaacs, Digital Frontier
Alys Key, Digital Frontier
Sahar Nazir, Professional Adviser
Moira O'Neill, Freelance
Toby Walne, The Daily Mail & The Mail on Sunday

Commentator of the Year, Sponsored by Vanguard

Claer Barrett, Financial Times
Jonathan Guthrie, Financial Times
Holly Mead, The Times & The Sunday Times
Rachel Mortimer, The Times and The Sunday Times
Johanna Noble, The Times and The Sunday Times
Moira O'Neill, Freelance
Imogen Tew, for work at The Telegraph

Independent Financial Influencer of the Year

Maddy Alexander-Grout, Mad About Money
Lynn Beattie, Mrs MummyPenny
Jordon Cox, Britain's Coupon King
Katie Guild & Harriet Morton Liddle, Nugget Savings
Ken & Mary Okoroafor, The Humble Penny

ESG Story of the Year

Barclays’ billions of ‘sustainable’ finance for fossil fuel industry is greenwash, says investor, Josephine Moulds & Nimra Shahid, The Bureau of Investigative Journalism
Can pensions align with ESG goals?, Edmund Tirbutt, HR Magazine
Hay was just the first: Asset managers under microscope over Israel investments Elliot Gulliver-Needham, City A.M.
How carbon counting could hamper LGPS's climate goals, Martin George, Local Government Chronicle
Incompatible or Indispensable? Inside the defence sector’s ESG charm offensive, Dominic Webb, Responsible Investor
Pace of general insurers’ race to net zero revealed, Emma Ann Hughes, Insurance Post

Personal Finance Story of the Year

'Alarm bells' as huge change to Buy Now, Pay Later delayed AGAIN over fears interest-free loans may be axed for millions, Laura Purkess, The Sun
Building societies scandal: Yorkshire victims reveal shocking stories - and plead for action to be taken, Chris Burn, The Yorkshire Post
Carer's Allowance Overpayments, Dan Whitworth, Money Box, BBC Radio 4
PENSION TENSION Hundreds of thousands could be owed pension cash following landmark court ruling – check if you could get huge boost, Ellie Smitherman, The Sun
The failed startup, the Candy brother and the £100mn lawsuit, Laurence Fletcher, Financial Times

B2B Story of the Year

Extinction Rebellion leaks insurance CEO contact details, Damisola Sulaiman, Insurance Post
FCA to clamp down on premium finance outliers in 2024, Scott McGee, Insurance Post
Inside Gloucester Circus: The family office which managed to catfish London’s VC ecosystem, Miriam Partington & Freya Pratty, Sifted
Investigation: How £3.4bn of debt has changed the face of financial advice, Selin Bucak, Jack Gilbert & Daniel Grote, Citywire New Model Adviser
What is it REALLY like to be a woman in bridging finance?, Hannah Duncan, Bridging Loan Directory
What losing our practice manager has taught us about our business, Carmen Reichman, FT Adviser
What the government's own numbers say about investing in private markets, Nick Reeve, Pensions Expert

Diversity and Financial Inclusion Story of the Year

Are insurers racing to be online-only excluding disabled customers?, Damisola Sulaiman, Insurance Post
Ethical Alternatives: An inside look into the growing Islamic finance market, Jessica O'Connor, The Intermediary
Friday Briefing: Keeping my promise, Eve Maddock-Jones, Investment Week
‘I thought it was dementia’: one CEO’s campaign to break menopause stigma at work, Claire Churchard, Benefits Expert
Pride of Finance: 20 coming out at work stories from senior leaders, Shruti Tripathi Chopra, Financial News
Sir Trevor Phillips warns insurers face a ‘reckoning’, Emma Ann Hughes, Insurance Post
Special needs financial planner Rhiannon Gogh on 'transforming lives', Sahar Nazir, Professional Adviser

Nations & Regions Journalist of the Year, Sponsored by Zoopla

Chris Burn, The Yorkshire Post
Michael Crossland, The Yorkshire Post
Rosemary Gallagher, The Scotsman
Elliot Gulliver-Needham, City A.M.
Peter Ranscombe, Freelance (Scottish Field)
Greg Wright, The Yorkshire Post

B2B Journalist of the Year

Jaskeet Briah, COVER Magazine
Tom Browne, Money Marketing
Daniel Grote, Citywire New Model Adviser
Eve Maddock-Jones, Investment Week
Scott McGee, Insurance Post
Lois Vallely, Money Marketing

Consumer Money Journalist of the Year, Sponsored by Moneybox

Katie Binns, Times Money Mentor
Adele Cooke, The Sun
Charlotte Gifford, The Telegraph
Faye Lipson, Which? Money
Katie Morley, The Telegraph
Laura Purkess, The Sun

Broadcast of the Year

Bread & Honey, Georgie Frost & Martyn James, Times Money Mentor
Electric Car Shock, Nick Holland, BBC Radio 4
Hannah and Seagull: Learning Money, Felicity Hannah, Sarah Rogers & Jess Quayle, Money Box Live, BBC Radio Podcast: Autumn Budget 2024, Tom Browne, Money Marketing
The budget recovery plan!, Lucy Andrews & Holly Mead, Feel Better About Money 
This is Money podcast, Lee Boyce, Helen Crane, Georgie Frost & Simon Lambert

B2B Title of the Year, Sponsored by Nucleus

Citywire New Model Adviser
Corporate Adviser
Financial News
FT Adviser
Insurance Post
Money Marketing

Consumer Money Title of the Year

Be Clever With Your Cash
Money Box - BBC Radio 4
MoneySavingExpert.com
Telegraph Money
The Times and The Sunday Times
Which? Money

PR shortlists

Thought Leadership Media Campaign

Aberdeen for The Savings Ladder
AJ Bell for AJ Bell Money Matters
Canada Life for Life100+
People's Pension with Lansons for Pension Transfers
PLSA/ABI with Third City for Pay Your Pension Some Attention
Scottish Widows with Teamspirit and Frontier Economics for Repackaging the Gender Pensions Gap
Skipton Group with Oxford Economics for Skipton Group Home Affordability Index
Yorkshire Building Society for Helping First Homes Happen

Expert of the Year

Tom Allingham, Save the Student
Kevin Carr, Protection Review
Sarah Coles, Hargreaves Lansdown
David Hollingworth, L&C Mortgages
Myron Jobson, interactive investor
Russ Mould, AJ Bell
Rachel Springall, Moneyfacts Group
Susannah Streeter, Hargreaves Lansdown
Andrew Tully, Nucleus

PR Agency of the Year

Boldspace
City Road Communications
Quill PR
SEC Newgate
Teamspirit

Press Team of the Year (in-house), Sponsored by Instinctif

AJ Bell
Evelyn Partners
Quilter
Royal London
StepChange Debt Charity
The OneFamily Group
The Pensions and Lifetime Savings Association

Rising Star PR Professional of the Year

Effie Aye-Maung-Hider, Kaso Legg Communications
Amelia Duck, OneFamily
Nicki Gwyer, OneFamily
Robbie Lawther, Cornerstone Comms
Mia Luck, TopCashback
Katey Pigden, the lang cat
Emma Taylor, Quill PR

PR Professional of the Year (in-house or agency)

Victoria Bartlett, Hargreaves Lansdown
Mike Glenister, AJ Bell
Phil Hall, The Society of Pension Professionals
Adrian Lowery, Evelyn Partners
James McCaffrey, TotallyMoney
Jack Pattinson, AJ Bell
Tim Skelton-Smith, Quilter