Tom Browne, Editor, Money Marketing

In today's Money Talks, Money Marketing's Tom Browne recounts his baptism of fire into the world of financial journalism, emphasises the importance of anecdotes and eye-catching facts in helping bring stories to life, and reveals his signature dish.
Tom Browne, Editor, Money Marketing

What are the main beats that you cover?

Anything relevant to the financial advice sector: firms updates, platforms, pensions, regulations, investments and protection.

What have been the highlights of your time working in financial journalism? Have there been any pieces of work you’re particularly proud of?

I joined Money Marketing in early November, and within a week we were reporting on the Chancellor’s Autumn Statement. I’m very proud of how comprehensive our coverage was – everything from news stories and features to expert analysis and podcast interviews.

How can PRs help you with your work? 

They can provide useful points of contact for our journalists.

When are the best/worst times for PRs/press offices to contact you?

Usually on weekday mornings between 9am-10am, before things get hectic!

What is the one piece of advice you’d give to someone starting out in financial journalism?

Get to know your readership and look for stories/angles that will really engage them and haven’t had enough coverage. That’s what all editors want.

What is the financial interview you’d most like to arrange?

Rachel Reeves, since she’s likely to be the next Chancellor.

What is the piece of financial services research you’d most like to read?

A comprehensive survey of young graduates and school leavers and their attitudes to financial advice. Would they consider it as a career, and if not why not?

When you’re telling a story, what’s the most important thing to remember?

Keep it engaging and lively, and always look for surprising or eye-catching facts and anecdotes. Anything that will bring the subject to life for the reader.

What was the last article you read that really shocked you?

A story about the Treasury select committee’s investigation into sexism within financial services. Despite improvements, there’s still a lot that needs to be done to tackle pernicious misogyny. 

Predict the main stories that will dominate the rest of 2024:

Domestically, the state of the economy and the upcoming election (whenever that is). Internationally, the increase and potential spread of global conflicts.

Sum up your time as a financial journalist in three words:

A constant education.

If you were up for an award for any hobbies/activities outside of work, what would you be likely to win, and why?

I’m a pretty good cook, so I’d like to think my butternut squash risotto would impress a panel of judges.

Finally, if you had to eat one meal for the rest of your life, what would it be?

Crispy aromatic duck with pancakes, although eating it for every meal doesn’t sound appealing!

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