Experts

Will Hale, CEO

Further Information

Part of Key Retirement Group, Key is the UK’s largest independent equity release broker – committed to high levels of customer service and the belief that good advice is key to ensuring people make smart sustainable choices around how they use their housing equity.

With over 60 industry and consumer awards under their belt, the Key team offer advice on equity release, later life mortgages and retirement interest-only products. The company also provides support with estate planning including wills and lasting power of attorneys.

Key is committed to putting customers at the heart of what it does and has a score of 9.8 from over 14,100 scores on the independent review site, Trustpilot.

• Products
• Equity release
• Lifetime mortgages
• Later life mortgages
• RIOs

Awards

• Financial Reporter - Best Later Life Broker - 2020, 2018
• Personal Finance Awards - Best Equity Release Broker - 2019
• Mortgage Finance Gazette - Customer Service/ Treating Customers Fairly - 2019
• Money Age - Financial Adviser Award: Medium to Large Firm - 2019
• Mortgage Introducer Awards - Best Later Life Broker - 2018
• Equity Release Awards - Lifetime Achievement Award- Dean Mirfin - 2018
• Investment and Pensions Moneyfacts- Best Equity Release Adviser of the Year- 2018
• What Mortgage- Best Equity Release Customer Service- 2018, 2017, 2016, 2012
• Personal Finance - Best Equity Release Customer Service- 2017
• Mortgage Introducer - Best Later Life Broker - 2017
• Equity Release Awards - Best Overall- 2014, 2013, 2012, 2010, 2009, 2008
• Financial Reporter- Best Equity Release Broker- 2017
• Mortgage Strategy- Best Broker for Equity Release - 2016, 2015, 2013
• Mortgage Strategy- Best Equity Release Mortgage Broker - 2012, 2009, 2008, 2006, 2005, 2004
• Mortgage Solutions Equity Release- Best Overall Adviser - 2015
• Mortgage Solutions Equity Release - Outstanding Contribution - 2015
• FT Adviser Online Service- Best Large Adviser Firm Website - 2014
• FT Adviser Online Service- Large Adviser Firm of the Year- 2013
• UK Over 50s Housing - Most Outstanding Service in the Over 55s Housing Sector- 2012
• Equity Release- Best Financial Adviser 10+ employees- 2012, 2010, 2009, 2007
• What Mortgage - Best Equity Release Adviser- 2012, 2011, 2010, 2009
• UK Over 50s Housing - Most Outstanding Over 50s Financial Planning Entity- 2011
• British Mortgage Awards - Best Equity Release Broker - 2011, 2009