Unbiased

Tell us about your organisation’s services and specialisms
Unbiased is a financial advisory platform that empowers individuals to make confident, competent financial decisions by matching them with qualified financial professionals.
For over a decade, Unbiased has held the top position in the UK for matching consumers to financial advisers, with over 10 million people matched to date.
Who is on your press team?
• Lisa-Marie Voneshen, Senior Content Writer, lisamarie.voneshen@unbiased.com
• Nathaniel Bastin, Head of Brand Marketing, nathaniel.bastin@unbiased.com
What’s the best way to get in contact with your team?
By emailing mediaservices@unbiased.co.uk.
How long does it take you to turn around requests?
We try and turnaround requests within 24 hours if possible.
What kind of resources do you have at your disposal?
We have Karen Barrett, chief executive and founder of Unbiased, available for comment.
Karen has been a finalist for Scale-Up Entrepreneur of the Year and Great British Businesswoman of the Year, and has been featured on the Women in FinTech Powerlist and J.P. Morgan's Top 200 Female-Powered businesses.
What kind of interviews/meetings can you arrange?
We can offer interviews and meetings with Karen Barrett.
Tell us about any recent press campaigns
Give us one interesting statistic/fact from your recent research/customer base – why should journalists cover this?
The appetite for professional financial advice amongst consumers is growing.
In 2023, Unbiased’s referrals brought around £15 billion worth of assets under management (AUM) into the industry, 75% of which was from investors who have never used a financial adviser before.
Do you have any upcoming stories for journalists to look out for?
We plan to release new press releases based on unique data from Unbiased’s matching platform.
Do you have any favourite venues for a team lunch/pint?
The One Tun, Farringdon.
In a pub quiz, which round would your team win?
The economics round.
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