Victoria Scholar, Head of Investment, interactive investor

In today's Money Talks, Headlinemoney Awards 2022 nominee Victoria Scholar details her journey into public relations, and reveals the most surreal moment of career so far.

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The main areas that I cover:

I cover major investment and market developments, providing thoughtful written and video analysis for customers as well as for the press. I have a broad remit covering US and UK equities, commodities, forex, macro data, central banks and cryptocurrencies. I also carry out regular broadcast appearances on Sky, LBC, BBC, Times Radio, GB News and others.

What was your reaction to making the shortlist?

I was really excited to make the shortlist. I attended the awards last year just before joining interactive investor and now to have made the shortlist during my first year at the company feels gratifying.

From your work so far, if you had to pick the campaign you are most proud of, what would it be, and why?

I’m here to help make sense of markets for our customers and the wider public – most people don’t live and breathe this stuff, but it matters hugely and can have a massive impact on people’s financial health. So being able to tell stories in a clear and interesting way, using a range of multimedia, is what gets me up in the morning.

I think the most exciting (and surreal) moment so far for me was discussing UK inflation figures with Richard Madeley on Good Morning Britain. It is a show that I caught some of most days during the pandemic, so to now be on it myself sharing my own views was a real highlight. I am also really delighted to be making regular appearances on LBC, Ian King Live on Sky, as well as BBC, Times Radio, and GB News.

What made you become a financial PR?

I have huge respect for the PR profession, and while I represent ii as a market commentor, I feel I’m on a different side of the fence - don’t ask me about investment platforms! I started my career on the trading floor of the Square Mile, and I’m also a technical analyst by background.  I’ve really enjoyed harnessing that skill set, together with my experience as a broadcast journalist, to try and make sense of a mad world in an engaging and non-intimidating way. I think I accidentally fell into it!

I initially worked in capital markets on the trading floor at Nomura before transitioning into financial broadcast journalism. In my previous job I did some broadcast with slots as a market analyst for Sky, BBC and others. However customers are still very much our focus and providing excellent content for them is always our priority. 

2021 was a difficult year for everyone, but what were the challenges you faced, as a relatively new ‘rising star’ financial PR?

Starting a new job in the pandemic was difficult. I had all my interviews on Zoom and had my first few weeks at home without meeting the team face-to-face. It is always a challenge starting a new job with a steep learning curve. But it has been extremely rewarding and our team are fantastic and very supportive, which makes life a lot easier.

Finally, if you were up for an award for any hobbies/activities outside of work, what would you be likely to win, and why?

Most likely to sign up to a wellness retreat, leave on day 2 and spend the rest of the week drinking wine

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