Were you behind the best B2B story of 2024?

Entry guide: B2B Story of the Year

Jan 06, 2025

Were you behind the best B2B story of 2024?

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The trophy for B2B Story of the Year will be awarded to the best financial story of 2024 aimed at a professional/B2B audience.

Entering is a great way to gain recognition for your strongest piece. Either individual or team efforts are eligible.

Judges will be looking for evidence of the best B2B story (broadcast, digital or print), from 2024.

Was your story a significant scoop? Did it expose/highlight a major financial issue? Did your piece show original reporting, good writing and a clear understanding of your audience? Did your story have a wide impact?

Entries will close at 11pm on Friday 7 February 2025 for the journalist categories. Please note, for the 2025 awards, entries will NOT be accepted after the entry deadline due to a limited judging time frame.

You'll need to submit:

A supporting statement (maximum 250 words) explaining why your submission should be considered for this award and why it deserves to win.
A link/upload of your story:
- The item you submit may, for example, be an exclusive news story, an in-depth piece of research, an advice-laden feature or an eye-catching interview.
- Your story may have appeared in print, online, as a podcast, or as a piece of audio-visual reportage.
- Your story can be a individual/team effort, but must be one story only, that appeared in the calendar year 2024.
A headshot of the person(s) responsible for the entry, for use in relevant Awards collateral and on the night at the Headlinemoney Awards ceremony.

Judges refer extensively to supporting statements during their deliberations, so be sure to include:

A clear explanation of where/by whom your piece was published/broadcast and any useful background/context.
Evidence of journalistic achievement in terms of exclusivity, usefulness, influence and evidence of how the item ultimately made an impact on its readers/listeners/viewers.
Relevant links so judges can see the impact of your submission.

When looking at your submission, judges are likely to consider:

Is your copy well-written, accurate and useful for the audience concerned?
Is your submission fresh and original? Does it explore new angles or provide new warnings?
Does it contain exclusive or hard-hitting investigative work? Or comprehensive/informative surveys?
Is your submission campaigning and/or include a call-to-action?
Did you make accurate predictions/forecasts?
Did your submission produce a positive result? For example, prompt a change in the law, a review into the way things are done, etc?
Where relevant, does it contain sensible tips for readers, further steps, etc?
Does your submissions make good use of aids such as tables, graphs, break-out boxes, case studies, etc?

Past winners:

2024 Calls for judicial review into FCA as investment trust sector faces extinction
Lauren Hardy, Portfolio Adviser
2023 My time in a cold-calling factory for SJP partners where we were told to lie
Chloe Meley, Citywire New Model Adviser
2022 'Lindsell Train bagged £14.5m of performance fees with gilt benchmark'
Jessica Tasman-Jones, Portfolio Adviser
2021 'Funding Fertility: How financial planning helped our IVF journey'
Will Robins, New Model Adviser
2020 'Woodford needs HL now more than ever'
Daniel Grote, New Model Adviser

Hall of Fame - All journalist winners

Christian Mayes, Portfolio Adviser, collects the trophy of behalf of Lauren Hardy, Portfolio Adviser, from David Worsfold, Headlinemoney’s Awards Chair, and Awards host Rachel Parris.

Shortlisting, judging & winners

Entries submitted by journalists across all categories will initially be shortlisted by a panel of judges and announced in April 2025.

After shortlisting, the final and all-important judging phase to decide all the category winners will take place. Judging panels include over a hundred judges comprising senior financial journalists, editors and PRs drawn from around the UK’s financial media.

Widely acknowledged as the biggest night of the year for the UK’s money media, the industry will come together on Wednesday 16 July 2025, where the winners will be revealed at The Brewery in London, at the Headlinemoney Awards 2025.

Good luck and we look forward to receiving your entries!

Contacts

Event enquiries
Vicky Finch
vicky.finch@emap.com

Entry enquiries
Claire Beard
claire.desilva@headlinemoney.co.uk

Headlinemoney

Editorial contacts

Claire Beard, Head of Content & Strategy
Working hours 9.30am - 3pm, Monday - Friday
claire.desilva@headlinemoney.co.uk
07714 660 846

Hanita Patel, Content Manager
hanita.patel@headlinemoney.co.uk

Membership/subscription contact

Martin Quinn, Head of Group Sales
martin.quinn@headlinemoney.co.uk
020 8075 8155 / 07944 043556

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