The prestigious trophy for Thought Leadership Initiative of the Year will be awarded to the financial services company/organisation who produced the most outstanding and thought-provoking press campaign during 2022. 

Winning this trophy is a huge endorsement for your report/campaign, as following an inital round of judging and shortlisting, the winner will be decided exclusively by votes from financial journalists.

Entering is a great way to raise your profile and highlight your work.

Your press campaign might have been a one-off, or part of an ongoing initiative, but with tangible evidence of activity during the calendar year 2022.

Campaigns may have featured survey/research work, a white paper, or other thought leadership insights/content concerned with a particular aspect of the UK’s financial services landscape.

Judges will be looking for entries which had clear objectives and evidence of engagement.

Successful entries will be those which caught the attention of financial journalists and which ultimately enjoyed coverage within the UK’s financial press (consumer, B2B, print, broadcast, digital or a combination).

You'll need to submit:

• A short supporting statement (maximum 300 words) explaining why your initiative should be considered for this award and why your submission deserves to win
• A 50-word summary of your entry, for use on the Awards website during the journalist vote (should your entry be shortlisted)
• An image to represent your initiative for use in relevant Awards collateral, and on the night at the Headlinemoney Awards ceremony itself
• A maximum of three files to support your entry (optional)
• Supporting URL - if you would like a website to be viewed by the judges (optional)

Judges refer extensively to supporting statements during their deliberations, so be sure to include:

• A summary of your campaign's objectives, implementation and why it should win
• Results/evidence of engagement /coverage from the financial press
• Details on the sucess of stories produced for journalists around the campaign
• Any new strategies adopted to increase coverage of your thought leadership initiative
• Links to supporting documents, data, etc to back up your entry

Past winners:

• 2022 Fidelity International with Teamspirit for Global Women & Money Study - breaking down financial barriers around the world
• 2021 Aviva for Fraud Prevention Campaign
• 2020 PLSA for Living Standards

PR winners hall of fame

All category shortlists will be announced in March 2023 followed by a vote by financial journalists to decide on the winners.

Widely acknowledged as the biggest night of the year for the UK’s money media, the industry will come together on Wednesday 12 July 2023, where the winners will be revealed at The Brewery in London, at the Headlinemoney Awards 2023

Good luck and we look forward to receiving your entries!

Contacts

Event enquiries
Vicky Finch
vicky.finch@emap.com

Entry enquiries
Claire Beard
claire.desilva@headlinemoney.co.uk