Contact:

Lisa-Marie Voneshen, Senior Content Writer
lisamarie.voneshen@unbiased.com 

Unbiased is an AI-enabled financial advice platform, empowering people to make confident financial decisions and delivering unrivalled growth for advice firms.

With the greatest wealth transfer in history now underway, Unbiased connects people to trusted advice across pensions and retirement, inheritance planning, mortgages, accountancy, and more.

The Unbiased platform applies advanced models trained on a rich dataset of user activity to intelligently match individuals with qualified advisers, providing the easiest and most reliable way to access financial expertise.

Since 2010, Unbiased has generated over $100 billion in AUM opportunities for financial advisers, with 65% of prospects new to advice. Reaching more than 10 million consumers annually, it is the leading source of client demand in the industry.

Brands:

• Unbiased
• Unbiased Pro

Awards

Karen Barrett, chief executive and founder of Unbiased, has been a finalist for Scale-Up Entrepreneur of the Year and Great British Businesswoman of the Year, and has been featured on the Women in FinTech Powerlist and J.P. Morgan's Top 200 Female-Powered businesses.

Other awards include:

• Nominated for Woman of the Year (Fintech) at the Women in Financial Advice Awards (2024).
• Shortlisted for Equity-backed Entrepreneur of the Year at the Great Entrepreneur Awards (2024).

Unbiased Pro was shortlisted for Most Innovative Technology of the Year at the RIA Intel Awards (2024).