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At Yorkshire Building Society we’ve built our strategy around our purpose of providing Real Help with Real Life. For us, as a building society, it means delivering three central ambitions: helping people to have a place to call home and helping them towards greater financial wellbeing, whilst creating long-term value for our members. The Headline Money awards continue to recognise the excellent work being done by journalists within the industry, many of whom support our ambition to help people to build their financial resilience and find a place to call home.
As a building society we’re run differently from a bank. We don’t have external shareholders to satisfy, instead we’re here for the benefit of our members. The money we earn is given back to our customers in interest rates, goes towards paying for the service we provide or gets re-invested to build a stronger society for the future.
We’ve built our strategy around our purpose of providing Real Help with Real Life.
For us that means delivering three central ambitions: helping people to have a place to call home and helping them towards greater financial wellbeing, whilst creating long-term value for our members.
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