The main areas that I cover:

Moneyfacts provides reliable whole-of-market financial data to banks, building societies, industry regulators, journalists, and of course the public directly through our comparison site moneyfactscompare.co.uk. Mortgages and savings tend to be our bread and butter as far as media relations are concerned, but we also cover credit cards, current accounts and various other personal finance products and services. I was very lucky to join a press team that already had great relationships with the press and our peers at financial providers and authorities, which is testament to the good work done previously to establish trust in what we do. My role is really to keep solidifying those connections, help to build new ones, and find ways of supporting our stakeholders and the wider public in more diverse and efficient ways.

What was your reaction to making the shortlist?

A bit surprised, but really chuffed! Having come to the financial industry with what I now realise was alarmingly little technical knowledge, it’s a nice confidence boost that hopefully I’ve picked a few things up in recent months. It was lovely to see our team shortlisted in a few categories – it’s a great group of people which I’m very happy to be a part of.

From your work so far, if you had to pick the campaign you are most proud of, what would it be, and why?

As a stringently unbiased provider of financial data and insight, campaigns aren’t really our bag at Moneyfacts. However, the volume and granularity of the data we hold here does mean that we have an opportunity to really lead the news agenda, rather than just react to it. We recently used one of our Moneyfacts Treasury Reports to highlight the vastly-reduced shelf lives of mortgages in recent months. The resulting story was one of the most-read BBC News articles of the day!

What made you become a financial PR?

I said at my interview with Moneyfacts that I wanted to be busy, and they said welcome to financial PR!

As a relatively new ‘rising star’ financial PR?, what were the challenges you faced in 2023?

Joining an industry where I had very little technical understanding was a huge baptism of fire, and I was thrust straight in the deep end – we resourced over a thousand reactive media enquiries in my first two full months alone. Quite a big part of it is being willing to appreciate your own shortcomings and seek advice from people who know more than you do. I wouldn’t have managed without the guidance of some really savvy people here – so a big thanks to them. I do think coming into something with a fresh pair of eyes can be really beneficial as well though, as it doesn’t allow you to make assumptions about what people know and how things are done.

Finally, if you were up for an award for any hobbies/activities outside of work, what would you be likely to win, and why?

Maybe some kind of medal for accidental sporting innovation. I once got a hole in two at golf by putting the ball down a steep slope and well past the green, then chipping it back towards the hole and inexplicably straight into it. I’ve attempted to get my newly-created ‘putt and pitch’ into the mainstream, but sadly it hasn’t caught on yet.

View the full Headlinemoney Awards shortlist.