Having been involved with the Headlinemoney Awards for many years, I am consistently delighted with the quality of entries we see in the Rising Star of the Year (B2B) category. There is no shortage of hard work and dedication but those who win are truly excellent journalists who I am convinced with go on to make their mark.
Lee Blackwell, Director of Public Relations and Public Affairs at Key Group
Pioneers in the later life lending market, Key Group helps people to finance a better retirement by accessing the wealth tied up in their properties. With a 25-year history, we are leading experts in our field and our brands work with both over-55s homeowners as well as the advisers that support them.
Evolving to meet the needs of the this market, brands within Key Group include the UK’s leading equity release adviser (Key), innovative later life lender (more2life) and leading later life service provider (AIR Group). Partnerships with well-known brands have also seen the launch of MAB Later Life Finance and Standard Life Home Finance.
Key Group is determined to help grow the later life lending market through helping to develop advice standards, supporting the growing number of advisers and launching innovative retirement lending products.
