About Key Group

Further Information

Pioneers in the equity release market, Key Group is on a mission to be the UK’s leading retirement finance expert, focused on helping people finance a better retirement. Celebrating its 21th anniversary in 2019, the Group has helped over-55s release more than £5 billion worth of equity from their properties.

Evolving to meet the financial needs of the increasing over-50s market, brands within the Key Group umbrella include the UK’s leading equity release adviser (Key), innovative later life lender (more2life), respected referral service (Key Partnerships) and leading later life service provider (AIR Group).

At the heart of Key Group is the determination to grow the size of the equity release market, continue to help develop advice standards across the industry, support the growing number of equity release advisers active in the sector and innovate through the development of new retirement lending products.

The Group is proud to be one of the largest private employers in Preston and its brands have garnered almost 100 industry and consumer awards since launch.

Brands

Key
Key Partnerships
more2life
Air

Products

Equity release
Lifetime mortgages
Later life mortgages
RIOs

Key

Financial Reporter - Best Later Life Broker - 2020, 2018
Personal Finance Awards - Best Equity Release Broker - 2019
Mortgage Finance Gazette - Customer Service/ Treating Customers Fairly - 2019
Money Age - Financial Adviser Award: Medium to Large Firm - 2019
Mortgage Introducer Awards - Best Later Life Broker - 2018
Equity Release Awards - Lifetime Achievement Award- Dean Mirfin - 2018
Investment and Pensions Moneyfacts- Best Equity Release Adviser of the Year- 2018
What Mortgage- Best Equity Release Customer Service- 2018, 2017, 2016, 2012
Personal Finance - Best Equity Release Customer Service- 2017
Mortgage Introducer - Best Later Life Broker - 2017
Equity Release Awards - Best Overall- 2014, 2013, 2012, 2010, 2009, 2008
Financial Reporter- Best Equity Release Broker- 2017
Mortgage Strategy- Best Broker for Equity Release - 2016, 2015, 2013
Mortgage Strategy- Best Equity Release Mortgage Broker - 2012, 2009, 2008, 2006, 2005, 2004
Mortgage Solutions Equity Release- Best Overall Adviser - 2015
Mortgage Solutions Equity Release - Outstanding Contribution - 2015
FT Adviser Online Service- Best Large Adviser Firm Website - 2014
FT Adviser Online Service- Large Adviser Firm of the Year- 2013
UK Over 50s Housing - Most Outstanding Service in the Over 55s Housing Sector- 2012
Equity Release- Best Financial Adviser 10+ employees- 2012, 2010, 2009, 2007
What Mortgage - Best Equity Release Adviser- 2012, 2011, 2010, 2009
UK Over 50s Housing - Most Outstanding Over 50s Financial Planning Entity- 2011
British Mortgage Awards - Best Equity Release Broker - 2011, 2009

more2life

Financial Reporter Awards - Best Later Life Lender-2020, 2019, 2018, 2017, 2016,
2015, 2014, 2013
Mortgage Finance Gazette- Innovation Lenders - 2019
Equity Release Awards- Best Provider for Lifetime- Shortlisted - 2019
Equity Release Awards- Best Provider for Product Innovation- Shortlisted - 2019
Mortgage Introducer Awards- Best Equity Release - Shortlisted - 2019
The Personal Finance Awards- Best Equity Release Lender- Shortlisted - 2019
The Personal Finance Awards - Best Equity Release Lender Customer Service- Shortlisted - 2019
Financial Adviser Service Awards- Mortgages - 5* - 2019
Investment Life and Pensions Moneyfacts - Best Online Service- 2019
What Mortgage Awards- Best Equity Release Lender- Highly Commended - 2019, 2018, 2016, 2015, 2014, 2013
Financial Reporter Awards - Underwriter of the Year- Derrick Singleton- 2019
Financial Reporter Awards- BDM of the Year- 2019, 2018
The Mortgage Awards (Money Age)- Later Life Lender of the Year- 2019
Mortgage Strategy - Best Equity Release - 2019
Mortgage Solutions Equity Release Awards - BDM of the Year- Amanda Day- 2018
Mortgage Solutions Equity Release Awards- Best Provider for Product Innovation - 2018
Financial Adviser Service Awards- Mortgages - 5*- 2018, 2017, 2016, 2015, 2014
Personal Finance Awards- Best Equity Release Lender - 2018
Money Age - Best Equity Release Lender - 2018
Investment Life and Pension- Best Online Service- Highly Commended - 2018
What Mortgage - Best Equity Relase Customer- Highly Commended - 2018
Mortgage Finance Gazette - Best Lifetime Mortgage Lender- 2017, 2016, 2012
Financial Times Online - Mortgages - 5*- 2017, 2016
Financial Times Online - Mortgages Innovation - 2017, 2016
Financial Innovation Awards - Innovation in Marketing and Communications - 2016
Personal Finance - Best Equity Release Lender - 2016, 2015
Personal Finance - Best Lifetime Mortgage Lender - Highly Commended - 2016, 2015
CIM Northern Awards - B2B Campaign - 2016
What Mortgage - Best Equity Release Customer Service- Highly Commended - 2016, 2015
What Mortgage - Best Lifetime Product Provider- Highly Commended- 2016, 2015
Mortgage Strategy - Equity Release Lifetime Mortgage Lender - 2013