The Headlinemoney Awards 2025 took place on Wednesday 16 July 2025 at The Brewery in London.

As with every year, the Headlinemoney Awards was a fabulous evening of networking and celebrating the work of the money media.

Well done to everyone shortlisted – making it to a shortlist is an achievement in itself, and of course, especially well done to all this year’s winners shown below. Don't forget to click on each graphic to read the judges' comments on the winning entries, or browse our complete Winners Book.

A gallery of photographs from the night can be found here.

Thank big you to our sponsors for their support, especially our headline sponsor, Skipton Group, and all the judges who gave up their time to help determine the winners.

Journalist Awards

Outstanding Achievement Award, Sponsored by People's Pension

Winner: Edmund Tirbutt 

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Headlinemoney Journalist of the Year

Winner: Laura Purkess

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B2B Journalist of the Year, Sponsored by Canada Life

Winner: Scott McGee, Insurance Post
Highly Commended: Daniel Grote, Citywire New Model Adviser

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Consumer Money Journalist of the Year, Sponsored by Moneybox

Winner: Laura Purkess, for work at The Sun
Highly Commended: Adele Cooke, The Sun

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B2B Title of the Year, Sponsored by Nucleus

Winner: FT Adviser

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Consumer Money Title of the Year, Sponsored by Yorkshire Building Society

Winner: Which? Money

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Mortgage & Property Journalist of the Year (B2B), Sponsored by Skipton Building Society

Winner: Hannah Duncan, Freelance

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Mortgage & Property Journalist of the Year (Consumer), Sponsored by Skipton Building Society

Winner: Fran Ivens, The Daily Telegraph

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General Insurance Journalist of the Year, Sponsored by NFU Mutual

Winner: Dean Sobers, Which? Money

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Protection Journalist of the Year, Sponsored by Vitality

Winner: Moira O'Neill, Freelance
Highly Commended: Tabitha Lambie, Protection Reporter

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Investment Journalist of the Year (B2B), sponsored by Schroders

Winner: Hannah Duncan, Freelance
Highly Commended: Eve Maddock-Jones, Investment Week

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Investment Journalist of the Year (Consumer), sponsored by Schroders

Winner: Charlotte Gifford, The Telegraph

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Pensions Journalist of the Year (B2B), sponsored by Standard Life

Winner: Laura Blows, Pensions Age
Highly Commended: Martin George, Local Government Chronicle

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Pensions Journalist of the Year (Consumer), sponsored by Standard Life

Winner: Laura Purkess, for work at The Sun
Highly Commended: Moira O'Neill, Freelance

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Fintech Journalist of the Year, Sponsored by Zopa Bank

Winner: Victoria Bell, Citywire New Model Adviser

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Independent Financial Influencer of the Year

Winner: Jordon Cox, Britain's Coupon King

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Savings Journalist of the Year, Sponsored by Yorkshire Building Society

Winner: Matthew Jenkin, Which? Money

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Rising Star of the Year (B2B), Sponsored by Capital Group

Winner: Damisola Sulaiman, Insurance Post
Highly Commended: Joseph Wilkins, Asset Allocator, FT Adviser

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Rising Star of the Year (Consumer)

Winner: Molly Greeves, MoneySavingExpert.com
Highly Commended: Ellie Smitherman, The Sun

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Consumer Champion of the Year

Winner: Anna Tims, The Guardian and The Observer
Highly Commended: Helen Crane, This is Money

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Freelance Journalist of the Year

Winner: Emily Mee
Highly Commended: Marc Shoffman

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Commentator of the Year, Sponsored by Vanguard

Winner: Imogen Tew, for work at The Telegraph

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Personal Finance Story of the Year

Winner: 'Alarm bells' as huge change to Buy Now, Pay Later delayed AGAIN over fears interest-free loans may be axed for millions, Laura Purkess, The Sun

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B2B Story of the Year, Sponsored by Nucleus

Winner: Inside Gloucester Circus: The family office which managed to catfish London’s VC ecosystem, Miriam Partington & Freya Pratty, Sifted

Highly Commended: Investigation: How £3.4bn of debt has changed the face of financial advice, Selin Bucak, Jack Gilbert & Daniel Grote, Citywire New Model Adviser

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ESG Story of the Year

Winner: Barclays’ billions of ‘sustainable’ finance for fossil fuel industry is greenwash, says investor, Josephine Moulds & Nimra Shahid, The Bureau of Investigative Journalism
Highly Commended: How carbon counting could hamper LGPS's climate goals, Martin George, Local Government Chronicle

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Diversity and Financial Inclusion Story of the Year

Winner: Special needs financial planner Rhiannon Gogh on 'transforming lives', Sahar Nazir, Professional Adviser

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Broadcast of the Year

Winner: Electric Car Shock, Nick Holland, BBC Radio 4

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Nations & Regions Journalist of the Year, Sponsored by Zoopla

Winner: Greg Wright, The Yorkshire Post

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Broadcast Journalist of the Year, Sponsored by Quilter

Winner: Felicity Hannah, Money Box Live
Highly Commended: Jon Robinson, City A.M.

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PR winners

Thought Leadership Media Campaign

Winner: AJ Bell for AJ Bell Money Matters

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Expert of the Year

Winner: Sarah Coles, Hargreaves Lansdown

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PR Agency of the Year

Winner: Quill PR

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Press Team of the Year (in-house), Sponsored by Instinctif

Winner: AJ Bell

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Rising Star PR Professional of the Year

Winner: Katey Pigden, for work at the lang cat

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PR Professional of the Year (in-house or agency)

Winner: Adrian Lowery, Evelyn Partners